Social Media Expedition – Memphis, TN

If you’re just dabbling around in social media or want to learn more, there’s a group of people who meet monthly for breakfast to share ideas and learn more. The name of the group, sponsored by LunaWeb, is called Social Media Expedition.

The next breakfast is Wednesday, March 4th, at The Crescent Club from 7:30 – 9:30 AM. You can read more about it and sign up here: http://www.socialmediaexpedition.com/?page_id=67

Come on and join in the fun! You will always leave with a smile and oodles of new ideas.

Social Media – Join in, or lag behind

By now, everyone has heard of a few of the popular social media websites such as MySpace, Facebook, Twitter, LinkedIn, etc. Is it something you should invest time in? Most definitely!

When you search using your top keywords, notice how your competitors may come up on the first results page of Google, Yahoo! or MSN with a YouTube link, a link to their LinkedIn profile, or even a CraigsList link. All of these are social media sites that your competitors are using. Each time one of these sites come up with a link to your competitors site, your website is listed even lower on the results page of the search engine you’re using. So don’t just sit there – jump in and grab a piece of the pie too!

Search engines LOVE social networking sites and are listing them on their results pages. It’s one of those things that can only help you – not hurt. However, if you think your neighbors son who is ‘always on the internet’ can do this for you, think again. There’s a way to utilize these tools the correct way. If not, you’re just wasting your time. Hire a professional to help you – you’ll be glad you did. You go to a dentist when you have a toothache and hire a plumber when your toilet doesn’t work. So hire a SEO professional for SEO work – I promise you, you won’t regret it. Jump in or get left in the social media dust.

Until next time… You can contact me directly at mrab@lunaweb.com

Is your website coming up high in the search engines?

If you type your top keyword phrase in, is your website coming up on the first page of Google, Yahoo! or MSN? What about the second page? If not, then your site needs to be optimized for the search engines. It’s not your web designers fault – you paid them to design your website. Optimizing your website for the search engines if a completely different service.

It entails adding seo-friendly copy to your website, developing a linking campaign, and getting your company out there via every channel possible. But first research must be done to find out what people are typing in to find your type of product or service. For example, if they’re looking for a SEO expert in Memphis, are they typing in ‘seo company memphis’ or ‘seo expert memphis’? This is important to know and it’s always surprising to show clients which keyword phrases people are actually using for their search. It’s important to also use these keywords in your title and meta tags, as well as your page copy.

Recently a client was astonished to find that NO ONE uses ‘preowned’ to find their products – instead, they use ‘used’. Of course, ‘preowned’ sounds nicer and more glamorous. This is critical and can be the difference between success and failure. Think about it. Ready to move ahead of your competition? It’s possible.